geomarketing Archives - Hardcastle GIS

Posted On 01/27/201906/17/2019

POI Mapping – The Importance of POI for GIS Mapping

Posted By Scott

A point of interest (POI) is a dedicated geographic entity such as a milestone, an institute, a heritage site, or a corporate office. Points of interest are the base for most of the data supporting location-based applications. The most prevalent POI categories, for example, are housing locations, eateries, fuel pumps, parking spaces, tourist attractions, etc. POIs […]

Posted On 10/21/201806/17/2019

GIS

Location Analytics with Geomarketing

Posted By Neil J

Geomarketing Provides You All the Important Information at a Glance and Tells You What You Absolutely Have to Consider The basis for deciding on a good location is the objective evaluation of the property location and its surroundings. Location analysis with Geo-marketing measures potential locations against real metrics. The key factors for Location Analytics are […]