Geofences: What They Are and how can Geofence help your business

The term “Geofence” is a buzz word associated with location-based marketing that’s as over-used and misunderstood as the term “big data” across data science. The google dictionary describes a geofence as “a virtual geographic boundary, defined by GPS or RFID technology, that enables software to trigger a response when a mobile device enters or leaves a particular area.” Put more simply, a geofence is a boundary around an entity in which one may want to influence or contact those who enter. To be clear, a geofence provides the framework for reaching the audience within the boundary, but it does not contact the audience for you. The end user must expose their location, usually through an application on a mobile device, so that when the location is recognized to be within the geofence, a notification can be programmed to reach the end user in real-time.

Many objectives warrant the use of geofences, but most align with driving revenue. For example, an ad-tech company may increase sales for their clients by strategically sending coupons to customers around the point of sale. A communication at this point in time is proven to be very effective at attracting customers towards further upsell and cross-sell opportunities. Moreover, a retailer may want to measure foot traffic across their business locations to efficiently place resources in stores that need the most help. A financial analytics firm can monitor parking lot volumes to predict future revenues and hedge the market. Further, a retailer can reach their audience when they are en route to a destination and influence where they spend their money. The list goes on and on, but all scenarios require accurate geofence data of all shapes and sizes.

One might suggest that use cases related to in-store visits are less relevant as ecommerce continues to grow, but geofences play a vital role in supporting the omni-channel experience. This is especially true for the millennial generation who are now a large part of the workforce with incomes to fuel much of America’s consumption. A recent study by eMarketer reveals that a millennial’s preferred method for making a purchase starts with online research and ends with buying in-store – in fact over 43% prefer this route to purchase. Moreover, Research estimates that “mobile influences 34% of total US retail sales, or well over $1 trillion. By 2022, the firm expects this figure will rise to 42%.”  This statistic alone endorses the notion of “online to offline” behavior, and geofences serve as a key tool to extracting value from that behavior.

Hardcastle Geofence

Geofencing is a superb technology with revolutionary potential to transform so called insignificant local data concerning a person’s movement into great business intelligence, security intelligence, workforce monitoring and management, remote surveillance of transport and people, etc. Let us provide below a summary of key advantages of Geofencing technology.

  • Driving customers and traffic to business.
    • Engaging customers and potential buyers with the business.
    • Adding value to sales process by contextually making offers and promotional freebies and gifts.
    • Offering a win-win business proposition to customers with relevant push notifications.
    • Gaining business intelligence with location specific data about customers.
    • Monitoring and managing workforce remotely.
    • Better control and tracking on-road transport.
    • Far enhanced collaboration among security personnel.
    • Great event management through real time location alert and data.



To learn more about how geofence can help you business , click here

Largest Open source Deal Ever

During the last year, we’ve seen a number of buzzworthy articles about the increasing adoption of open technology, in which the rise of open source is described as “meteoric,” “explosive,” and “skyrocketing.” From our perspective on the leading edge of this trend, we can’t argue.

In a bombshell move over the weekend, IBM announced that it would acquire Red Hat in a deal worth $34B. Big Blue announced that it would offer $190 per share of Red Hat in a cash transaction that represents a substantial premium over the latter’s current valuation. Red Hat stock closed at just $116.68 on Friday and was down slightly last week after missing analyst estimates, though the company increased subscription revenue by 20 percent.

This deal is the largest ever for an open source company and the third-largest tech deal ever.

However, the tech press might need to find some new adjectives: IBM has announced it will acquire Red Hat, a move that “changes everything about the cloud market,” according to IBM Chairman, President, and CEO Ginni Rometty. The deal closely follows the completion of Microsoft’s acquisition of GitHub, and news of the impending merger of Cloudera and Hortonworks; it also handily challenges the perception of IBM as a purely old-guard vendor dealing exclusively in closed-source, off-the-shelf software solutions. Furthermore, it underscores the legitimization of open source solutions for enterprise.

In 1993, Bob Young was unemployed and working out of his wife’s sewing closet on a new company he co-founded.

Here at Hardcastle, we can’t say we’re surprised – in fact, we see landmark deals like this one as an inevitable part of open source becoming mainstream for even the most mission-critical applications. We continue to experience firsthand how open source is increasingly important and can add value to customer in saving huge licensing cost, also resulting in and getting more value from geospatial data.

GIS Technology for Tracking Courier Business

Couriers who transport such items as medical specimens face special challenges. Organizations such as clinical laboratories, blood banks, biomedical services, hospitals, pharmaceutical services, and tissue banks depend

upon couriers to transport medical specimens safely and track time critical delivery. Because of today’s mobile

technology, clients can track individual packages in real time and validate deliveries, especially critical in life or death scenarios.

For companies offering time critical services, the ability to access information and packages quickly can result in time and labor savings and improve customer satisfaction. For some clients, efficient time critical service is truly a matter of life and death.

In addition to changes in devices used by drivers, highly sophisticated warehouse management solutions can have a tremendous impact on the business, allowing for reduced warehouse space due to increased efficiency, less labor, carrier freight savings and improved overall service.

The benefits of using current technology for your courier business:

  • Delivery confirmation signatures can be captured, stored, transmitted and reported electronically.
  • Using handheld devices saves time and reduces labor costs
  • Electronic information can be stored in formats that can be readily searched and reported, saving on labor and clerical costs.
  • Using software and handheld devices increases accuracy, reducing the incidence of costly, time consuming errors.
  • Employing technological solutions allows for real time tracking of information.
  • Use of electronic data makes information easy to reconcile, track and implement in producing reports
  • Removing the paper trail reduces paper waste, saving trees and other resources.
  • Use of warehouse management system software enables a business to organize, schedule and monitor critical warehouse functions, increasing efficiency in order to save time and money.
  • Using transportation management system software enables the business to streamline transportation routes, collect, organize and monitor data on drivers, deliveries and transportation resources. The streamlined business can reduce energy costs and other expenses.

Overall, the correct use of today’s technology can help to reduce errors, save time and money and develop more efficient, consistent business practices. These streamlined operations often are more productive and profitable. In addition, having access to accurate real time data and information provides the opportunity to communicate clearly with customers, potentially increasing the level of service, support and customer satisfaction.

Technology currently available for your courier business

  • Barcode scanners create business efficiency by recording information about packages, enabling them to be tracked throughout the warehouse and delivery processes. This ability to track packages is essential to meeting expectations and regulations.
  • Warehouse management software solutions help to organize the storage, retrieval and processing of packages and inventory, as well as to produce useful, critical reports and provide visibility for customers and employees.
  • Transportation management software solutions produce effective information tracking of drivers, deliveries, routes and other critical information.
  • Radio frequency (RF) facilitates the use of handheld devices in warehouses, allowing for the transmission of information from point to point, reducing labor expense.
  • Handheld computers capture signatures electronically, allowing the data to be transmitted, stored, tracked and reported for a variety of functional uses.
  • Global positioning systems (GPS) technology is essential in tracking packages, deliveries and drivers throughout the logistics and delivery processes.

How to find effective technology solutions for your business

  • Contact a company that has experience in dealing with companies in the courier industry and is a member in good standing of courier associations, such as MCAA and ECA as well as FMA and other state courier associations.
  • Look for a single source supplier of technology. Ideally, your business should be able to contact one company from which to purchase handheld devices which are already configured. This company should be available for consultation, service and support and be knowledgeable about selecting hardware to meet the specific challenges faced by your business and its users.
  • Seek a company that has experience in dealing with warehouses, third party logistics providers, transportation professionals, and supply chain/logistics providers. This experience is essential in helping you to locate solutions that will benefit your business while applying best practices to minimize inefficiency and waste.
  • Contact hardware manufacturers such as Motorola, Honeywell and AT&T for recommendations and company references.
  • Find a company that comes highly recommended by other businesses in the courier industry. Information can be found by searching user groups and forum on LinkedIn, the professional social media network.

Location Analytics with Geomarketing

Geomarketing Provides You All the Important Information at a Glance and Tells You What You Absolutely Have to Consider

The basis for deciding on a good location is the objective evaluation of the property location and its surroundings. Location analysis with Geo-marketing measures potential locations against real metrics.

The key factors are demographics and market data. These include households, inhabitants, age structure, origin, and purchasing power. Car and foot traffic, public facilities, transport infrastructure, footfall generators, and competitors are also all taken into account. Of course, factors defined by the customer depending on their industry, target group and size are also integrated into the location analysis.

The sum of all the information gathered through Geo-marketing analyses helps customers make informed decisions for location planning and location management.

Seven Reasons why Geo-Marketing is important

  • Location Search: Identify the Right Areas for Your Locations
  • Location Evaluation: All the Relevant Facts at a Glance
  • Location Scoring Model: Which Locations are Really Profitable?
  • Branch Network Optimization and Retail Network Optimization
  • Sales Forecasts Through Gravity Analysis: To Make Statements About the Profitability of Locations
  • Branch marketing
  • Category Management – Environment-related Category Management

For more details visit this page


GIS Solutions for Real Estate

Real estate professionals no longer hold all the keys when it comes to providing knowledge and advice about properties on the market. Potential buyers and investors have access to online resources and tools that help comb through properties and make decisions. With an array of information and opinions at their clients’ fingertips, brokers, agents, and land acquisition managers are now faced with the challenge of presenting detailed information to clients

Successful real estate companies know that opportunity comes from detailed understanding and insight. Hardcastle GIS amplifies market knowledge with the best location-based data to help you better understand factors that drive growth. Uncover hidden opportunities for a competitive advantage.

Employing a GIS platform for land deals and acquisitions is a cost and time saving for all involved. Allowing you to focus efforts on selling properties, resulting in happier clients. Are you ready to enhance your business and wow your clientele? Get started with Hardcastle today, visit for more details.

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SPV4ALL- Solar Potential Calculator Tool launched by Hardcastle and TERI

Solar PV for all (“SPV4ALL”) is an initiative taken by The Energy and Resource Institute (TERI), Developed by Hardcastle GIS Solutions Pvt. Ltd.  and supported by Shakti Sustainable Energy Foundation (SSEF) to promote solar PV systems in India. The ‘SPV4ALL’ mobile application is initially developed for Android mobile devices, using which users can estimate the electricity production of a grid-connected or, off-grid solar photovoltaic system based upon few simple input parameters. To use the solar simulation tool under ‘SPV4ALL’ mobile application, user will need to select a location of interest on map either through find location or, using in-built GPS, specify the space available to install the solar PV system, and provide some basic information about the system cost, and electricity rate. ‘SPV4ALL’ mobile application calculates estimated value of electricity production, capital investment cost, CO2 savings, payback, find local solar PV installers etc. for the user define solar PV system.To Download Click Below

Roger Tomlinson, Father of GIS may RIP

The GIS community is experiencing profound sadness today as it learns of the death of Roger Tomlinson.  Roger Tomlinson was a central figure in the development of GIS.  Tomlinson passed away in San Miguel de Allende, Mexico on February 9, 2014.

Father of GIS

Tomlinson was a pioneer in the field of geographic information systems.  He was widely credited with having developed the first GIS with the creation of the Canada Land Inventory (CLI) in 1962.

Born in England in 1933, Roger Tomlinson made his name in the field of GIS in Canada having moved there in 1953.  His early work in GIS paved the way for the increasingly widespread use of mapping and geospatial technologies in government agencies.  Tomlison stated in an interview about those beginnings:

“The early days of GIS were very lonely.  No-one knew what it meant. My work has certainly been missionary work of the hardest kind.”

Tomlinson was the recipient of numerous prestigious awards for his contributions to the GIS field.  He was awarded the American Associations of Geographer’s James R. Anderson Medal of Honor for Applied Geography in 1995 and the Robert T. Aangeenbrug Distinguished Career Award in 2005.  In 1997, he was awarded Esri’s Lifetime Achievement Award.  In 2010, Tomlinson and Jack Dangermond were the joint .

Not much information is available about Roger Tomlinson’s passing at the moment.  His wiki page has already been updated to reflect his death.  The Twitterverse is only now starting to become aware of his passing, triggered by a tweet from Michael Gould, who was notified of his death by Esri founder, Jack Dangermond.  Gould tweeted: “Yes, it’s true. It’s a very sad day for the GI community, that Roger Tomlinson, father of GIS, has died. (over the weekend).”