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POI Mapping – The Importance of POI for GIS Mapping

Posted By Scott

A point of interest (POI) is a dedicated geographic entity such as a milestone, an institute, a heritage site, or a corporate office. Points of interest are the base for most of the data supporting location-based applications. The most prevalent POI categories, for example, are housing locations, eateries, fuel pumps, parking spaces, tourist attractions, etc. POIs […]

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Geofences: What They Are and how can Geofence help your business

Posted By Scott

The term “Geofence” is a buzz word associated with location-based marketing that’s as over-used and misunderstood as the term “big data” across data science. The Google dictionary describes a geofence as “a virtual geographic boundary, defined by GPS or RFID technology, that enables the software to trigger a response when a mobile device enters or […]

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