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Geofences: What They Are and how can Geofence help your business

Posted By Scott

The term “Geofence” is a buzz word associated with location-based marketing that’s as over-used and misunderstood as the term “big data” across data science. The Google dictionary describes a geofence as “a virtual geographic boundary, defined by GPS or RFID technology, that enables the software to trigger a response when a mobile device enters or […]

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