Location Analytics with Geomarketing
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Geomarketing Provides You All the Important Information at a Glance and Tells You What You Absolutely Have to Consider
The basis for deciding on a good location is the objective evaluation of the property location and its surroundings. Location analysis with Geo-marketing measures potential locations against real metrics.
The key factors for Location Analytics are demographics and market data. These include households, inhabitants, age structure, origin, and purchasing power. Car and foot traffic, public facilities, transport infrastructure, footfall generators, and competitors are also all taken into account. Of course, factors defined by the customer depending on their industry, target group and size are also integrated into the location Analytics.
The sum of all the information gathered through Geo-marketing analyses helps customers make informed decisions for location planning and location management.
Seven Reasons why Geo-Marketing is important
- Location Search: Identify the Right Areas for Your Locations
- Location Evaluation: All the Relevant Facts at a Glance
- Location Scoring Model: Which Locations are Really Profitable?
- Branch Network Optimization and Retail Network Optimization
- Sales Forecasts Through Gravity Analysis: To Make Statements About the Profitability of Locations
- Branch marketing
- Category Management – Environment-related Category Management
To give a basic example, a consumer who has visited several car dealerships over the past several days is probably shopping for a car. Dealers who can deliver a relevant ad or offer on a new car to this interested person are more likely to make a sale.
In that vein, ad campaigns that use location data in this way have now demonstrated their link to in-store sales lift. This makes it especially appealing to brick-and-mortar businesses; elaborate ad creative is eye-catching, but at the end of the day, what a retailer truly cares about is what makes the cash register ring. Geomarketing has proved an effective way to get there.
To learn more about how Geo-Marketing can help your business, click here.
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