{"id":67,"date":"2018-10-21T05:53:04","date_gmt":"2018-10-21T05:53:04","guid":{"rendered":"http:\/\/hardcastlegis.com\/blog\/?p=67"},"modified":"2019-06-17T23:11:06","modified_gmt":"2019-06-17T23:11:06","slug":"location-analytics-with-geomarketing","status":"publish","type":"post","link":"https:\/\/hardcastlegis.com\/blog\/location-analytics-with-geomarketing\/","title":{"rendered":"Location Analytics with Geomarketing"},"content":{"rendered":"<div class=\"col-md-10 col-md-offset-1\">\n<div class=\"\">\n<h3>Geomarketing Provides You All the Important Information at a Glance and Tells You What You Absolutely Have to Consider<\/h3>\n<p>The basis for deciding on a good location is the objective evaluation of the property location and its surroundings. Location analysis with Geo-marketing measures potential locations against real metrics.<\/p>\n<p>The key factors for Location Analytics are demographics and market data. These include households, inhabitants, age structure, origin, and purchasing power. Car and foot traffic, public facilities, transport infrastructure, footfall generators, and competitors are also all taken into account. Of course, factors defined by the customer depending on their industry, target group and size are also integrated into the location Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/geospatialmedia.s3.amazonaws.com\/wp-content\/uploads\/2018\/02\/location-intelligence.png\" width=\"810\" height=\"405\" \/><\/p>\n<p>The sum of all the information gathered through Geo-marketing analyses helps customers make informed decisions for location planning and location management.<\/p>\n<p>Seven Reasons why Geo-Marketing is important<\/p>\n<ul>\n<li>Location Search: Identify the Right Areas for Your Locations<\/li>\n<li>Location Evaluation: All the Relevant Facts at a Glance<\/li>\n<li>Location Scoring Model: Which Locations are Really Profitable?<\/li>\n<li>Branch Network Optimization and Retail Network Optimization<\/li>\n<li>Sales Forecasts Through Gravity Analysis: To Make Statements About the Profitability of Locations<\/li>\n<li>Branch marketing<\/li>\n<li>Category Management &#8211; Environment-related Category Management<\/li>\n<\/ul>\n<\/div>\n<p>To give a basic example, a consumer who has visited several car dealerships over the past several days is probably shopping for a car. Dealers who can deliver a relevant ad or offer on a new car to this interested person are more likely to make a sale.<\/p>\n<p>In that vein, ad campaigns that use location data in this way have now demonstrated their link to in-store sales lift. This makes it especially appealing to brick-and-mortar businesses; elaborate ad creative is eye-catching, but at the end of the day, what a retailer truly cares about is what makes the cash register ring. Geomarketing has proved an effective way to get there.<\/p>\n<div class=\"\">\n<p>To learn more about how <strong>Geo-Marketing<\/strong> can help your business, <a href=\"https:\/\/www.hardcastlegis.com\/Case-Study.html\">click here.<\/a><\/p>\n<p>For more details <a href=\"https:\/\/hardcastlegis.com\/Industries.html\">visit this page<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Geomarketing Provides You All the Important Information at a Glance and Tells You What You Absolutely Have to Consider The basis for deciding on a good location is the objective evaluation of the property location and its surroundings. Location analysis with Geo-marketing measures potential locations against real metrics. The key factors for Location Analytics are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[4],"tags":[17,9,27],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gis","tag-geomarketing","tag-gis","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Location Analytics with Geomarketing - Hardcastle GIS<\/title>\n<meta name=\"description\" content=\"Hardcastle Location Analytics Tool is a custom tool tailored to youre needs and generates sense out of your data..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hardcastlegis.com\/blog\/location-analytics-with-geomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location Analytics with Geomarketing - Hardcastle GIS\" \/>\n<meta property=\"og:description\" content=\"Hardcastle Location Analytics Tool is a custom tool tailored to youre needs and generates sense out of your data..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hardcastlegis.com\/blog\/location-analytics-with-geomarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Hardcastle GIS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hardcastlegis\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-21T05:53:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T23:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hardcastlegis.com\/blog\/wp-content\/uploads\/2018\/10\/As-Local-Businesses-Become-Social-Media-MavensReliance-On-Mobile-Ads-Ebb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neil J\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hardcastlegis\" \/>\n<meta name=\"twitter:site\" content=\"@hardcastlegis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neil J\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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