Our Solutions

what we can do
Marketing Solutions

the overview

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Introduction

In today's competitive marketplace, successful brands are listening to and understanding what customers really care about. Traditional and previously proven forms of marketing are no longer as effective as they once were. This is where geographic information system (GIS) technology comes in, allowing you to visualize where your customers are located by analyzing demographic, psychographic, purchasing, and spending characteristics for accurate customer segmentation and helping you find more like them.

Customers Profiles

As important term in Marketing, "Customer Buying Pattern and Behavior" is important aspect which enables you predict their behavior, with this data using GIS we can provide opportunity for upward and cross selling campaigns, better responses to program and create promotional campaign at precise location which will be more result oriented.

Customers Segmentation

It also users to integrate demographic, geographic, purchasing into system that will accurately segment your customers, thus enabling in better decision making and product placement.

Acquire and Retain Customers

It is most crucial part for any business and also the most expensive exercise. Knowing the existing data such customer buying power, preferred buying location and etc we can focus on perfect location which will results in more customer.

Marketing Channels

Using GIS Datasets, Business can more effectively make a strategy which will allow companies to reach current and potential customers through variety of medium such as catalogs, prints and televisions. GIS helps you setting up a campaign at a perfect location.

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Analyze customers

bullet Uncover new response markets.

bullet Target messages by segments.

bullet Analyze purchasing power versus product mix.

bullet Map current customers.

bullet Examine under- and overperforming markets.

Establish customer relationship

bullet Locate customers on map.

bullet Assign customers service staff to each customers.

bullet Create customer service groups based on product territories.

bullet Recording customer contact.

bullet Initiate customer feedback.

Advertise to customers and prospects

bullet Track advertising success

bullet Map successful campaign territories

bullet Examine regional response to new products

bullet Screen product use by region

Target messages and mail customers

bullet Segments your customers by product preferences.

bullet Create a model that matches your best customers.

bullet Score your prospects by demographic factors(age, income, education).

bullet Select prospects by community segments.

bullet Screen new markets by sales potential.

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WE HELP CLIENTS PIVOT FROM THINKING DIGITAL TO BEING DIGITAL

Combining business & industry insights with innovative tech to drive growth for your business